For founders and investors, it’s time for some “real talk” about money.

Consciously or not, founders’ attitudes toward money play an enormous role in how they run their startups. These attitudes shape whether to bet on a new line of business, how much to charge a customer, how to handle investor capital, even how to talk to employees about pay.

Not to mention the biggest decision of all: when (or if) to sell.

Picture a first-time founder who grew up with nothing, eating hot dogs every night for dinner because that’s all her family could afford — and imagine her startup takes off.

By Roy Bahat.
Full story at Tech Crunch.