Thursday, 4 January 2018

Amazon's Alexa products could start playing adverts.

Your smart speaker could be about to slip adverts into Alexa skills, or suggest other products from companies based on your buying history.

Amazon Echo products, including the EchoDot and Plus, could start promoting products in its responses to your questions, according to a report on CNBC.

Companies such as Procter & Gamble, which owns various healthcare brands in the UK, and US-based Clorox have been involved in preliminary discussions, the report says.

These adverts could be the audio equivalent of paid ads at the top of Google searches (or similar to that brief period when the Google Home advertised Beauty and the Beast). However, while it's easy to quickly scroll past a visual advert, it's unclear whether users would be able to skip these audio ads.

By Adam Smith.

Full story at What Hifi.

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