Tuesday, 20 March 2018

Shopping on Instagram opens to merchants in 8 new markets, including Canada, Brazil, and the U.K.

Above: Shopping on InstagramImage Credit: Paul Sawers / VentureBeat
Instagram has come a long way since its $1 billion acquisition by Facebook nearly six years ago. No longer is it a funky photo-sharing app for friends: it now offers video, advertisers are courted en masse, and it’s also a major platform for brand and celebrities.

But Instagram is also emerging as a significant ecommerce tool for retailers around the world. Way back in November, 2016, Instagram started testing a new “shoppable post” feature that allowed a handful of businesses to feature product photos tagged with captions such as pricing, descriptions, and links to purchase the product directly.

By Paul Sawers.
Full story at Venture Beat.

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