Shopping on Instagram opens to merchants in 8 new markets, including Canada, Brazil, and the U.K.

Above: Shopping on Instagram

Image Credit: Paul Sawers / VentureBeat

Instagram has come a long way since its $1 billion acquisition by Facebook nearly six years ago. No longer is it a funky photo-sharing app for friends: it now offers video, advertisers are courted en masse, and it’s also a major platform for brand and celebrities.

But Instagram is also emerging as a significant ecommerce tool for retailers around the world. Way back in November, 2016, Instagram started testing a new “shoppable post” feature that allowed a handful of businesses to feature product photos tagged with captions such as pricing, descriptions, and links to purchase the product directly.


By Paul Sawers.
Full story at Venture Beat.