Monday, 28 May 2018

Samsung says it’s well-prepared to compete with the Chinese brands in India.

Samsung is going through a rough patch in India, at least in terms of press coverage. Since the second half of 2017, there has been a barrage of market research reports showing a decline in Samsung’s dominance in India. Many reports even showed Xiaomi emerging as the largest smartphone vendor in India due to the phenomenal success of the recent Redmi smartphones.

However, Samsung has constantly been rubbishing all such reports saying it is still the market leader in India by a substantial margin. To buttress its argument, Samsung keeps quoting market share numbers from the German market research firm GfK which keeps showing Samsung at the top. Mohandeep Singh, Senior VP, Mobile Business, Samsung India, reiterated the same point again to IANS.

Singh said the company has “extremely aggressive plans” for India and is well-prepared to handle the competition from the Chinese brands. He also said Samsung is not just focusing on bringing the prices down to tackle the competition. Repeating Samsung’s earlier claims about market dominance, he further said, “We are a market leader not only in the premium but across categories, across segments. We expect to continue this momentum.”

By Naresh Nekkanti.
Full story at Sammobile.

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