Twitter, NBA deal gives fans a new way to watch games.

Twitter CEO Jack Dorsey and NBA commissioner
Adam Silver at CES. David Becker/Getty Images

Twitter wants to give sports fans more games to watch in real time, even if it can't air them as they're shown on TV. At CES Wednesday, it announced a deal with the NBA and Turner Sports that will let users vote to choose a player to watch for part of the game via an isolated camera feed displayed on Twitter.

Why it matters: Everyone's trying to figure out how to marry live sports with social media since, increasingly, users are engaging with both simultaneously. This deal is an experiment, but it has big implications for the future of sports fandom and business.

How it works: Users watching Thursday night basketball games on TNT will vote on a player during the first half of the game that they wish to follow for the second half using Twitter's isolated camera feed.

By Sara Fischer.

Full story at Axios.