DraftKings, FanDuel dip their toes into season-long fantasy sports.

In the fight for fantasy sports primacy, DraftKings and FanDuel, the majority market-share leaders in the “daily” variety, resemble each other more and more—but they are also starting to resemble the long-established “season-long” fantasy providers.

DraftKings on Sunday announced a new feature, Leagues, that makes it easier for users to set up private groups with their friends and create recurring contests. The option to create a contest and invite friends existed on the platform before, but as cofounder and COO Paul Liberman acknowledges, “It was buried, and really difficult to use.”

DraftKings users, Liberman tells Yahoo Finance, frequently submitted feedback that the feature was clunky and left a lot to be desired.

A promo video for the new feature teases: “Want to run it all season long? You got it.” It may sound strange, at first, to hear the phrase “season long” in any marketing materials for DraftKings, which made its bones as a daily fantasy sports provider, offering a weekly (or more than weekly) alternative to traditional “season-long” fantasy sports, in which friends conduct a single draft at the beginning of the football season and keep that team for the length of the season.



By Daniel Roberts.
Full story at Yahoo News.