Apple (AAPL) just dropped a new iPad with all the excitement of an IRS audit. That is to say, there was none. It feels like the company just woke up Tuesday morning and decided, “Hey, let’s announce a new iPad.” Instead of a flashy event like Apple usually holds when it debuts a new product, we simply got a press release. I’ve had dentist appointments that were more thrilling than Apple’s latest announcement.
So why did Apple, the company that basically owns the tablet market, debut a new iPad without making a big show of it? Well, because the iPad isn’t that exciting anymore. It simply doesn’t warrant a lot of fanfare.
The worldwide tablet market is in the midst of a spiraling decline that shows little signs of improving. According to IDC, Q4 2016 marked the segment’s ninth consecutive quarterly decline. Overall shipments were down 20.1% in the quarter and 15.6% in 2016.
Apple, which is still the tablet king, experienced a 19% year-over-year decline in iPad shipments in Q1 2017, which equated to a 22% decrease in revenue.
Daniel Howley.
Full story at Yahoo News.
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