Monday, 10 April 2017

How Apple's secrecy can hurt consumers.

After letting its most powerful and expensive Mac go 1,202 days without an update, Apple (AAPL) picked Tuesday to enlighten potential Mac Pro buyers about the future of its flagship desktop computer.

The Mac Pro will not, in fact, stay frozen in its late-2013 incarnation. Sometime after this year, Apple will finally ship a completely rebuilt version of the desktop. What’s more, the company’s iMac, which has gone 539 days without a refresh, will also see an update later this year.

Apple even said it was sorry for leaving its customers wondering if the Mac Pro had a future. But this gesture at transparency doesn’t mean Apple will now be as public with its product road maps as, say, its environmental efforts. This company — like many others in the tech business — remains deeply devoted to parceling out information about its hardware on its own terms, as frustrating as that can be for its customers.


By Rob Pegoraro.
Full story at Yahoo News.

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