Nintendo (NTDOY) is riding a hot hand thanks to the wild success of its Switch console and games like “The Legend of Zelda: Breath of the Wild,” “Super Mario Odyssey,” and “Splatoon 2.”
But for its latest trick, the quirky company is doing something completely different: selling cardboard toys in the in the age of the iPhone in the form of its new Nintendo Labo kits.
It sounds silly, but Labo is inventive, fun, and … educational. See, while most cardboard is used to to pack away high school trophies and jeans you swear you’ll eventually fit into again — it’s not happening, Craig — Labo lets you build what Nintendo calls Toy-Con projects, cardboard versions of objects ranging from a working piano to a robot suit.
Starting at $69 for the Toy-Con Variety Kit and $79 for the Toy-Con Robot Kit — plus, you know, the cost of a Switch console — Nintendo Labo is every bit as imaginative as the games that made the company a household name.
By Daniel Howley.
Full story at Yahoo News.
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