6 best airline logos of all time (and why they work)

What we can learn from some of the world's best airline branding.

Branding a major airline is one of the most prestigious, large-scale jobs a design agency can land – and one of the most expensive to implement. Your work will be emblazoned across a fleet of aircraft, as well as every other touchpoint that customers experience, from terminal kiosks to tickets. It's a big responsibility.

Redesigning an airline logo is a decision not to be taken lightly, partly because of the huge cost, but also because people often get rather attached to the logos of their country's 'flag-carrying' airlines, and major rebrands often attract their fair share of controversy – American Airlines and United, both covered below, being prime examples as they ditched the work of luminary designers in the process, going from some of the best-loved to the most-hated logos overnight.

Get it right, however, and the best logos for airlines can truly stand the test of time. Read on to discover six of the most recognisable airline brands from around the world, and what makes them so effective...

By Nick Carson.

Full story at Creative Blog.