Typographer Seb Lester explains how he gained a massive following with his strangely satisfying Instagram videos.
Seb Lester has designed logos and typographic illustrations for some of the world’s biggest companies – from Nike and Intel to NASA. However, despite the fact that millions of people had seen his work, he remained relatively unknown as a designer. That was until he began sharing sped-up videos of his hand-lettering work on his Instagram feed, and suddenly everyone knew his name. Follower numbers shot up (he’s now racked up some 1.1 million), and he became the first visual artist to be offered a one-year contract by Apple.
Last week, Lester wowed the audience with his work at Reasons.to, an award-winning festival of design and code held annually in Brighton, UK. We caught up with him after his talk to hear his tips for mastering social media.
01. Instagram isn’t just for digital art
Although Lester now often posts digital design work, it was his traditional calligraphy that sent his profile soaring. “It’s amazing how well calligraphy translates to the internet,” he says. “You’ve got this ancient artform but it really does translate very well.”
By Ruth Hamilton.
Full story at Creative Blog.
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