Apple to unveil new budget Macbook Air in a bid to revive sales.

Macs are now the only one of Apple’s business
units where revenues are in decline

Today, Apple is expected to unveil a new, affordable, MacBook laptop, replacing the MacBook Air that debuted in 2008. It will be a crucial moment for the Mac, which has been floundering a little as of late.

Apple does not rely on Macs nearly as much as it used to. The iPhone is its most important product, and accounts for more than half of its sales. The Apple Watch, initially maligned, is now selling strongly. And revenues from apps, software and cloud storage have become its new growth engine.

But for a company that prides itself on perfection, the state of the current Mac lineup is less than ideal, especially given the product’s place in the company’s history.

By James Titcomb.

Full story at Telegraph.