Launched in 2014, Amazon initially envisioned its Alexa, the voice assistant that comes with its Echo smart home devices, as a means to sell more products from its marketplace.
But as the Wall Street Journal reports, actual consumers have mostly ended up using it to do simple tasks like check the time or set alarms — and that's freaking out the execs who thought it was going to make Amazon oodles of money.
"We worried we’ve hired 10,000 people and we’ve built a smart timer," a former senior employee told the newspaper.
By Noor Al-Sibai.
Full story at Yahoo News.
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