Apple in talks to license more Hollywood films, Bloomberg News reports

(Reuters) -Apple is in talks to license more films from Hollywood studios to boost its streaming portfolio, Bloomberg News reported on Thursday, citing people familiar with the matter. 

Streaming platforms have been looking to grow their library of offerings by spending millions on licensing for movies and live sports programming to attract users in a competitive industry. 

Apple's successful deal to license around 50 movies from Hollywood studios earlier this year has encouraged it to pursue more content, the report said.

Full story at Yahoo News.