Google brings AI to US broadcast of Paris Olympics

FILE PHOTO: Paris 2024 Olympics Preview

(Reuters) - Alphabet's Google will infuse artificial intelligence into the U.S. broadcast of the Paris Olympics, allowing sports commentators to use AI to explain competitions, the tech company said on Thursday alongside NBCUniversal and the U.S. Olympic and Paralympic Committee. 

Google will be named the official search AI partner of Team USA, marking the first time a tech company has partnered with the sports nonprofit, the three organizations said in a statement. 

The announcement comes as NBCUniversal, which broadcasts the Games in the U.S., is modernizing its coverage to attract audiences who do not watch live television and young viewers who have grown up accustomed to watching clips online.

 By Sheila Dang.

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