Sunday, 7 July 2024

Having Elon Musk as a boss is a tough gig — just ask X's Linda Yaccarino

X CEO Linda Yaccarino.Jerod Harris/Getty Images

The financial health of X has been under scrutiny since Elon Musk's takeover in 2022. 

The company once known as Twitter has particularly struggled to attract advertising revenue following Musk's many changes and cost cuts. 

Advertisers who abandoned the platform in droves when Musk officially bought the platform in late 2022 have been sluggish to return. 

During the February Super Bowl, major advertisers like McDonald's and YouTube cut spending 55% on X compared to last year, an analysis found.


By Beatrice Nolan.
Full story at Yahoo News.

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