Japan's one weird trick to reverse population collapse

Grace, a 29-year-old publicist in New York, has regularly used a slew of dating apps for more than four years, with little luck. Despite endless chatting, her matches rarely materialize into in-person dates. She's tried a paid version of Hinge ($100 for three months). She's tried the members-only app Raya, but after she spent $120 a year for the past three years, it's led her to only two first dates. At this point, Grace said, the apps have left her "burned out and exhausted."

In a recent Forbes survey of Americans who'd used dating apps in the past year, 78% of respondents said they felt some amount of burnout. A growing number of younger people are rejecting dating and sex altogether. Among millions, a consensus is forming: Dating apps suck so bad that they might even be deliberately keeping us from finding love.

Theories abound on what's behind the frustrating, sorry state of apps. Some point to how, as a way to compensate for stagnating user bases, many apps are increasingly becoming pay to play. Last fall, Tinder rolled out a $500 monthly subscription, in addition to two cheaper membership tiers. The League charges up to $1,000 a week or $2,500 a month. Hinge charges users for "roses" to send to their "standouts," which are trapped behind a paywall that critics have dubbed "rose jail." These days, "it's really a lot harder to be functional if you're not on some level of a paid membership," Damona Hoffman, a dating coach, said. While apps like Hinge insist they're "designed to be deleted," finding a partner on them increasingly seems reserved only for those who can afford it.

By Eliza Relman.

Full story at Yahoo News.