Skincare e-commerce startup Uncover raises $1.4 million to expand into Ghana and Uganda

Uncover, a Kenyan marketplace for skin care products, has raised $1.4 million in seed funding to expand into the US, Ghana, and Uganda. 

Launched in 2021 by Sneha Mehta and Jade Oyateru, Uncover uses data provided by users on its app–through quizzes, etc—to create personalized skin care products with labs in South Korea. The company distributes these skincare products through its e-commerce platform and retail partnerships with pharmaceutical chains like Goodlife and Medplus in Kenya and Nigeria. 

“The industry has represented only a few skin tones in testing and we are one of the first brands testing on women in Africa. What’s exciting is that we are starting in Africa but seeing global demand and opportunity for our solution,” Sneha Mehta, CEO of Uncover, said.

This is Uncover’s third funding round. It raised $100,000 in a 2021 pre-seed round from Antler VC and a $1 million seed round in 2022. In its latest funding round, Uncover provided exits for early investors through a secondary sale, according to its CEO.

By Faith Omoniyi.

Full story at Tech Cabal.