Friday, 12 July 2024

The Booming Business of Health Fitness Trackers Globally

Fitness trackers offer comprehensive monitoring of wellness and fitness activities, from tracking distances walked or run to monitoring heart rates, blood oxygen levels, calorie consumption, and sleep schedules.

These devices, primarily in the form of wristbands but also available as clip-on devices, earbuds, smart rings, and clothing made of smart fabric, enable users to track their metrics through dedicated apps installed on smartphones. As health and fitness continue to gain importance, fitness trackers remain popular among consumers, with the market poised for growth in the coming years. This is according to Statista, a German based trustworthy and objective data company serving as a partner that helps companies keep an overview and turn data into information and insights.

Stats and facts

Transition of standalone fitness trackers:

Initially, fitness trackers were distinct from smartwatches, which served as extensions of smartphone screens. However, the lines between the two blurred as smartwatches began incorporating sensors for activity tracking. For example, the Apple Watch, one of the most popular smartwatches, shipped nearly 40 million units in 2023. This convergence has led to a decline in standalone fitness tracker devices, despite their advantages such as compact size and longer battery life over smartwatches.


By Vusi Melane.
Full story at IT News Africa.

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