Cell C rebuilds digital channels amid new brand identity

Cell C CEO Jorge Mendes,
revealing the new logo last night.

Cell C is rebuilding its digital channels and is planning to introduce new products and services, as part of its “brand refresh” approach.

The mobile network operator unveiled a new brand identity last night, at an event hosted at Cell C’s headquarters in Buccleuch, Johannesburg.

According to the telco, the rebrand is a “transformative” moment for Cell C, introduced in line with its broader business strategy, to form deeper connections with customers, while offering the latest disruptive products and services.

As part of its new brand identity, Cell C sports a new logo, payoff line, audio mnemonic and brand redesign.

By Sibahle Malinga

Full story at IT Web.