Wednesday, 27 February 2019

Spotify launches in India.

Dado Ruvic / Reuters

The music-streaming service arrives after overcoming a number of legal hurdles.

Spotify has had its eyes set firmly on the Indian market for some time. Now, after a messy legal dispute with Warner Music Group, the music-streaming service has officially launched in the country. With a population of 1.3 billion people, it's considered to be one the fastest-growing music markets in the world.

According to Spotify CEO Daniel Ek, the company's India launch is a "custom-built experience." Not only will new customers get multi-language recommendations -- including Hindi, Punjabi, Tamil, and Telugu -- but also bespoke playlists, Bollywood recommendations and, most importantly, the ability to play every song on demand for free (a Spotify first).

Pricing starts at ₹119 ($1.67) per month for Premium accounts, compared with $9.99 in the US and £9.99 in the UK. There are also options for pre-paid subscriptions, as well as discounts for students.




By Rachel England.
Full story at Engadget.



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