Disney Plus Launches Plan Discounts in U.K., Europe Ahead of March Debut

CREDIT: COURTESY OF DISNEY

Disney, looking to lock in Disney Plus customers in the U.K. and European markets prior to its official launch next month, is offering 14%-17% discounts on the streaming service — if users sign up for a one-year plan.

Leading up to the March 24 debut of Disney Plus in the U.K., Ireland, France, Germany, Italy, Spain, Austria and Switzerland, the Mouse House is offering annual plans for £49.99 in the U.K. (versus £59.99 regularly) and £59.99 (vs. €69.99) for an annual subscription. The discounts are available until March 23. Regular monthly pricing of Disney Plus in those areas is £5.99 and €6.99 per month.

Disney embraced a similar one-year discount strategy for the November 2019 release in the U.S., Canada, the Netherlands, Australia, New Zealand and Puerto Rico. It reported 28.6 million Disney Plus subs as of Feb. 3.



By Todd Spangler.
Full story at Variety.