UK shopping via social media surges by 32% since 2022, report suggests

Shopping in the UK via social media has seen a 32% surge since 2022, despite less than one third of businesses using the platforms to sell their products, according to a report.

Consumers aged between 16 and 26 were the most active buyers, with 68% shopping on social media sites over the past year – a 40% increase on 2022, financial technology platform Adyen found.

For this generation, TikTok Shop was by far the most popular channel, used by 71% of those who used social platforms to shop, followed by Instagram (35%) and Facebook Marketplace (25%).

Some 9% of Britons who shopped on social platforms did so for the first time over the last 12 months.

By Josie Clarke.
Full story at Yahoo News.