Consumers aged between 16 and 26 were the most active buyers, with 68% shopping on social media sites over the past year – a 40% increase on 2022, financial technology platform Adyen found.
For this generation, TikTok Shop was by far the most popular channel, used by 71% of those who used social platforms to shop, followed by Instagram (35%) and Facebook Marketplace (25%).
Some 9% of Britons who shopped on social platforms did so for the first time over the last 12 months.
By Josie Clarke.
Full story at Yahoo News.
No comments:
Post a Comment